Sanchi is a range of authentic Japanese cooking products.
The brief here was to design the packaging to look contemporary, authentically Japanese but that had an architecture that could be applied to the entire range. A design concept called 'Rice Screen' was chosen as it had a distinctive look and a structure that helped compartmentalise key information.
The grid like layout is distinctive and has good shelf standout.
The Sanchi logo was re-designed as part of the project.