Worthy Farm Cheddar

Worthy Farm is the farm used for Glastonbury Festival and is a working farm producing fresh milk. Michael Eavis wanted to produce his own cheddar as farming was his real passion and the festival was not going ahead due to the Pandemic. Early on in the project it was decided that the Pyramid stage would be the best icon for this new brand as it represented Glastonbury Festival and was surrounded by cows when the festival was not active. A rough woodcut style illustration was used to represent the landscape image to give it a natural home made aesthetic.