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Asu Water

Our client here was a Kazakhstan drinks company called RG Brands who wanted to create a new premium water brand as they did not have one in their portfolio. They would be purchasing the equipment to fill and pack the product which meant we had few restrictions on labeling and structure. We helped with naming but the final name was a Kazakh word that had positive connotations. The bottle design was inspired by a droplet which was then emphasised in the label graphics.

The product range came in 500ml and 1.5L bottle in still and sparkling.

We designed a unique structure not seen before in bottled water.

We developed the bottle structure from original sketch to technical drawings to 3d renders.

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