Kumala wine had become a well known brand of wine and had been redesigned several times over the years but once again was in need of an update as it was seen as lacking credibility and authenticity. This design called pebble had been researched as part of the pitch process and come out as a vast improvement on the previous design. It was seen as more sophisticated, credible and confident. The core design was then developed and applied to the various levels of wine in the range.