Our client was a young school teacher who wanted to create a brand and had an idea of cocktail inspired sorbets targeted at adults. We had a blank canvas so had to name, and design this new brand from scratch. The solution did not use cliched cocktail language but was fresh and modern which reflected the personality of our client.
Lushice was produced in 100ml tubs and larger 500ml tubs
There were six flavour variants in the range.
We were asked to come up with a name for the product that was fun but also helped consumers understand what the product was.