For Goodness Shakes have had great success with their sport recovery shakes and now wanted to move into the isotonic sports drink sector. They had the idea of creating a drink concentrate dosing system that could be controlled by the user. A new brand was born called Nectar with graphics inspired by F1 aerodynamic styling, from brief to final artwork in a speedy nine weeks. Since then the brand has been extended into sports gels, other flavours and hydration tablets.