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For Goodness Shakes Nectar
For Goodness Shakes have had great success with their sport recovery shakes and now wanted to move into the isotonic sports drink sector. They had the idea of creating a drink concentrate dosing system that could be controlled by the user. A new brand was born called Nectar with graphics inspired by F1 aerodynamic styling, from brief to final artwork in a speedy nine weeks. Since then the brand has been extended into sports gels, other flavours and hydration tablets.
The design was inspired by F1 design and aerodynamic forms.
A range of products were produced including a bulk dispenser, gels, Hydro tabs and water bottles.
1st Stage design concepts
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